Effects of advertising in hospitals

Effects of advertising in hospitals Hospitals are basically perceived to be organisations that provide essential medical services to people from various social segments. They are associated with medical ethics, which traditionally prohibit doctors from advertising their services.  [1]  Whilst hospital advertising is a common feature of modern society, it is perceived favourably only when it attempts to provide important information and not when it plainly engages in attracting clients for commercial purposes.  [2]   Hospital advertising should thus be carefully conducted to ensure that the public feel that such advertising provides needed information and is not meant to entice people to come to the hospital in order to improve its revenues and profits. People in the UAE will appreciate hospitals that provide useful information about their services and other medical issues. 2. Hospital Ads increase Costs Whilst advertising is an essential part of modern day commercial activity, it is mainly perceived to be an expensive tool that is associated with glamour and used to attract new customers by business organisations.  [3]  Whilst hospitals also operate commercially and do need to be profitable to expand their operations and meet stakeholder needs, they are expected to fulfil the medical needs of different social segments and people by and large expect medical services to be provided at economic and affordable rates.  [4]  Extensive advertising by hospitals can thus easily create an impression of such an institution being more interested in commercial benefits than in providing important medical services to people in need. Such advertising should thus be done carefully in order to ensure that wrong or negative perceptions are not created in the minds of the public.  [5]   With the majority of people in the UK being expatriates, they are likely to be tolerant of hospital advertising, even as some of them may feel such advertising to be unnecessary expenditure. 3. I donà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢t trust Hospitals that Advertise Such emotions essentially arise from people who think all medical and associated activities to be service oriented and noble in nature.  [6]  They look down upon medical professionals and institutions that appear to be using their skills and their professional capacities and abilities for personal or organisational financial benefit.  [7]  Whilst healthcare and its associated activities continue to be concerned with the provisioning of services that benefit humans, the altruistic offering of such services is an anachronism in modern neoliberal society.  [8]  Although the majority of healthcare institutions and indeed many of healthcare customers associate medical services with profitable professional or organisational activity, some conservative and traditional individuals think poorly of healthcare associations that are associated, directly or indirectly, with the soliciting of customers. Such people are likely to distrust hospitals that advertise their products and serv ices.  [9]   Whilst the expatriates in the UAE may well adopt a tolerant and even appreciative view of hospital advertising, traditional members of UAEà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s conservative society may react with distrust to hospital advertising. 4. Ads are useful in Choosing Hospitals Much of contemporary hospital advertising is conducted by expert advertising people who understand social sensibilities and perceptions about medical services and take care to ensure that hospital advertising provides important information and messages without appearing to be commercial in nature.  [10]  Hospital advertising often deals with services provided by such institutions in different areas and particularly in their areas of specialisation like maternity care, cardiac health or oncology.  [11]  Such advertising plays an extremely useful role and helps prospective users with useful and relevant information.  [12]   With education and literacy rates increasing steadily in the UAE and the region having a significant proportion of expatriates, information about hospital services will be welcome and is likely to be greatly appreciated. 5. Hospital Ads often exploit peopleà ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s anxieties Hospital advertising by and large is informative and encourages people otherwise to engage in timely checkups for diseases like cancer and diabetics as well as to check for hypertension and other conditions associated with cardiac health.  [13]  Exploitation of anxieties is far more associated with the life and medical insurance sectors rather than with hospitals. Very few people in the UAE will be disturbed on account of hospital advertising exploiting their anxieties. 6. Hospital Ads make people aware of health related issues The overwhelming majority of hospital advertising, directly or indirectly, informs people about different health related issues.  [14]  Even direct advertising about the services provided by healthcare organisations is essentially concerned with health and provides information about it and associated issues.  [15]  A large portion of hospital advertising, irrespective of use of media channels, essentially concerns information about health.  [16]  The provisioning of such information is one of the biggest benefits of healthcare and hospital advertising. People in the UAE will surely appreciate such information and use it for their personal medical and health associated benefits. Section 2 Advertising for healthcare in the U.A.E Healthcare is an important activity in the UAE, particularly in the urban concentrations of Dubai and Abu Dhabi. The quality of healthcare is also high and is accepted to generally be equal to that available in Western Europe and the USA, except for highly specialised medical and surgical services. With Dubaià ¢Ãƒ ¢Ã¢â‚¬Å¡Ã‚ ¬Ãƒ ¢Ã¢â‚¬Å¾Ã‚ ¢s population being small and being serviced by numerous medical facilities in the public and private sector, advertising is routine and common, especially so for organisations in the private sector.  [17]   Such advertising is carried out through various media channels like billboards, print advertising, digital signage and flyers.  [18]  Healthcare advertising targets specific market segments and communicates the unique selling points of various institutions in the sector to consumers.  [19]  Apart from advertising through regular channels, healthcare organisations in the UAE make significant use of PR that works towards developing workable and sustainable communication solutions for individual organisations.  [20]   The UAE also has a number of healthcare publications that provide information on different aspects of health and provide a forum for healthcare advertising.  [21]  Many healthcare organisations in the UAE have well developed online presence and informative websites, even though online commerce is not commonly used by these organisations.  [22]   Recent months have witnessed a growing concern in the region about protecting citizens and residents from unethical advertising by healthcare organisations.  [23]  Authorities are clamping down on advertisements that are targeted at vulnerable customers. Guides on advertising have also been released outlining practices that are considered to be unacceptable and could attract sanctions for breach of code.  [24]   Section 3 Exit and Entry Barriers All business sectors are characterised by entry and exit barriers. The barriers to entry represent hurdles or obstacles that prevent or create difficulties for business organisations to enter a particular sector or area of activity.  [25]  Barriers to exit on the other hand comprise of the numerous difficulties that organisations may face in withdrawing from a business sector or in closing down a business.  [26]  The healthcare sector in the UAE is likely to have numerous barriers to entry as well as to exit. Five such potential entry and exit barriers are detailed below. One of the most important barriers to entry to the sector is likely to be the cost of establishing a new healthcare establishment. The UAE is one of the richest areas in the world and is experiencing inflation. The cost of a new healthcare institution is likely to be expensive and beyond the reach of many organisations. Most healthcare institutions require sophisticated and modern equipment. With medical equipment not being manufactured in the Emirates, all such equipment will have to be ordered and purchased from organisations in different countries. With such equipment being manufactured by a range of organisations in the advanced countries, efficient procurement is likely to be a challenging task. New healthcare organisations can also be expected to face difficulties in obtaining specialists for provisioning of healthcare services to customers. The majority of such specialists will have to be attracted from different countries, mainly from the west and from the Indian subcontinent. Apart from scarcity of medical specialists, the UAE also has a shortage of local paramedical staff like physiotherapists and nurses. Arranging for proper individuals to handle these functions can also prove to be a challenging task. Last but not least the issue of arranging for proper housing of healthcare facilities is also likely to be difficult. With the UAE being one of the most expensive real estate markets in the world, obtaining appropriate land and buildings for the healthcare facility could be a difficult task. The preceding paragraph lists five barriers to entry for healthcare organisations. Healthcare institutions that wish to close down their operations and exit from the market could also face different types of exit barriers. Some organisations may be popular for the quality of their services and their loyal clientele. Such customers could become very disturbed on hearing the news of closure and make efforts to persuade the organisational management to desist from taking such actions. Healthcare organisations that have taken loans from financial institutions and are in debt may face objections from their financiers in closing down operations. Other healthcare organisations who want to sell their operations could again face difficulties in locating appropriate buyers who are willing to offer suitable prices. The organisational staff of healthcare institutions could resist closure because of the threat to their jobs and livelihood. Finally healthcare organisations might face resistance from governmental and political authorities, who may think that such a closure could affect the lives and wellbeing of people. Section 4 Application of BCG Matrix The BCG matrix is a strategic tool that helps organisations in classifying their business units by virtue of their potential to add to organisational wellbeing and competitive advantage.  [27]   Business units are, with the BCG matrix, segregated into four cells, namely cash cows, stars, dogs and others.  [28]  Cash cows represent businesses that have good market share but low growth potential. Such products are the mainstays of corporations and are likely to be profitable and should thus be maintained. Surgery can be considered to be a member of this category. Stars are products or services that have high growth potential, high market share and need to be supported with reinvestment. An imaging centre can be considered to be a star. Dogs are businesses that are distinguished by low growth potential and market share. Businesses are usually started to be stars but some of them turn out to be unsuccessful and fall into the category of dogs. Such businesses need to be closed as soon as possible. An expensive CAT scan facility that has now become obsolete and is not drawing customers can be considered to be a dog. Business units of indeterminate potential and low market share are generally placed in the category of others. The potential for an ambulatory-surgery service could be very strong even though it may not be providing good returns. Such a service can turn either into a star or into a dog with time. The application of the BG matrix to a healthcare institution is provided below: High Low High Stars Others Low Cash Cow Dogs Application of GE Matrix The GE matrix was developed to overcome the problems commonly associated with the BCG Matrix like lack of plausible business information and its focus on commodities.  [29]  The GE screen has a 3X3 matrix that includes a medium category, uses industry attractiveness rather than market growth and substitutes the market share element of the BCG matrix with competitive position.  [30]  Book on strategic marketing The GE Matrix for a healthcare institution is provided below. Market attractiveness is on the vertical axis and competitive position is on the horizontal axis. Strong Average Weak High Oncology Surgery Radiology Med Cardiac Care Orthopaedics Pathology Low Dental care X Ray Medical Stores Nine functions of a healthcare institution have been graded with the use of the GE matrix in terms of market attractiveness on the vertical scale and competitiveness on the horizontal scale. A certain amount of approximation and estimation has been applied because of the compulsion of putting only one unit in a box. The organisation has special skills, including the services of high quality specialists in oncology, cardiac care, and surgery and should reinforce these functions with appropriate investments in equipment, staffing and resources. The three squares on the right hand bottom of the matrix represent functions that are commonly available and do not tangibly add to the competitive position or the market attractiveness of the organisation. These functions are however required and should be carefully consolidated. The three other functions, namely dental care, orthopaedics and radiology have strengths either market attraction or in competitiveness and should be selectively and c arefully strengthened.

Methods of storing records and the benefits Essay

â€Å"Databases† are a very useful way of storing records, uses a database called Oracle ‘People System’. The database keeps individual records and what courses have run. It can be accessed by managers and the L&D team, we can produce quick reports. Once information have been entered into the system can always be found. The information that we can get from the database report: †¢Who has attended or cancelled courses †¢What kind of training has run in certain periods (Management, Personal Development, Commercial, and Editorial). †¢What kind of training employees have done †¢What courses are on demand †¢External trainers used â€Å"Spreadsheets† this is another very useful way of storing information, such as budget tracker which can automatically calculate costs if you put the right formula in. particular cells can be filtered to find precise information, you can turn data into charts Identify types of data to be collected and explain how each supports â€Å"Specific Learning needs information’’ this helps to identify the learning needs of individuals and departments. This allows us to have correct courses and external trainers. We can identify strengths and weaknesses of individuals at, we collect information from managers which help identify training needs. Everyone needs Personal Development skills which can help identify problems, line managers will tell us what the problems are for example it could be struggle with conversations with clients or helps with sales meetings or product selling. We will analysis this information and design courses, I would recommend courses that we have at Tough conversation, make meeting happen or face to face selling courses. â€Å"Organisational Information’’ this helps to identify what the business needs from the L&D team, and what the current and future plans are. How can we develop the new skills that the business requires. Knowing what the business needs helps us to plan and priorities and design courses.

Persuasive Essay Topics Sports Guide

Persuasive Essay Topics Sports Guide Ideas, Formulas and Shortcuts for Persuasive Essay Topics Sports Our topics are good since they won't leave listeners indifferent. You've been requested to provide a persuasive speech. If it's an informative speech, think of what you are either well informed about or are interested in and would love to find out more about. Choosing Persuasive Speech Topics A persuasive speech cannot be effective in the event the speaker chooses the incorrect topic. If you're writing a persuasive speech, and let's say you have a great deal of freedom to pick a topic. A number of the world's best leaders were able to come to power as a result of their rhetorical abilities and abilities to influence people using nothing but words. Possessing the finest informative speech essay ideas isn't enough. The very best persuasive speeches aren't written in a rush. Naturally, giving an excellent persuasive speech requires more than simply selecting a great topic. Finishing a superb persuasive speech takes time and energy. To have the ability to compose a persuasive speech topic you want to understand the understanding level of your audience. The principal principle of speaking is the capacity to freely select the features of the story and use any way of expressiveness of the speech. Hot button issues like immigration in the USA make for compelling persuasive speech topics, since the majority of the audience is very likely to have an opinion about it. It's great to spell out the topic utilizing various emotional concepts as it allows persuading the audience better. All it requires is a little creativity and a great, solid argument. You are able to write down all your thoughts and make sure they are connected. Your chief ideas should flow naturally and adhere to the topic. You should make sure you've picked among the best ideas for persuasive speech and that you've used the appropriate words to demonstrate your opinion. The Good, the Bad and Persuasive Essay Topics Sports Naturally there's much more to the essay than only the opening but an excellent essay is going to have excellent opening. It's best in the event you choose a topic in which you are in possession of a genuine interest in since you'll be doing a lot of research on it and if it's something which you take pleasure in the procedure will be significantly easier and more enjoyable. On the flip side, if you choose a challenging topic then your capacity to fill out the work will be much more challenging. There are several persuasive essay topics to pick from to finish your high school or college assignment. The variety of body paragraphs will mostly are based on the period of your paper. There are various topics that it is possible to select, and making sure the perfect one is selected is essential. Therefore, it's very important to comprehend which parts, points or sections ought to be concise, and which ones ought to be elaborate. The next section must revolve around the reasons due to which deforestation occurs. Still, figuring out the ideal topic for your essay isn't your only concern for a student. There are many intriguing topics that could be become a persuasive essay if you take the opportunity to think about doing it. It's so obvious to observe every time a student has chosen well so far as the subject of their essay is concerned. A great deal of times students are requested to compose persuasive essays for numerous occasions.

Organizational Goals And Standards Of Operation - 2261 Words

Employees are a company’s most valuable asset. Organizational goals and standards of operation are set by an executive team. However, it is the employee body who put forth the effort to see these accomplishments realized. As organizations join the growing number of corporations adopting a code of ethics, the obligation of its members assumes a more critical role. Ethical agent is added to their list of responsibilities. It is in this role assumed to inspire and influence positive change, as well as enhance their corporate culture by ethical means. Ethical leaders â€Å"teach† ethical conduct to employees through their own behavior. For social learning of ethical behavior to take place, role models must be credible in terms of moral behavior. By treating others fairly, honestly, and considerately, leaders become worthy of emulation by others. (Brown Mitchell, 2010, p. 585). Organizational change is possible by way of individual action. 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